SharedStake
Building a brand and design team for a DeFi protocol
SharedStake is a decentralized Ethereum 2 staking solution that allows users to stake any amount of Ether and earn additional yield on top of their ETH2 rewards.
My initial role was to create the SharedStake logo, vETH2 logo (its ETH2 staking derivative), initial website home page design, and live staking page.
From there, I joined the core team and continuously managed visual bugs with the front-end developer and led design direction on website pages, marketing materials, and NFT trading cards. Built and led a team of three designers to create marketing assets and NFT trading cards.
Interactive Prototype | View Live Staking Page
Below are some designs from my time on the team.
SharedStake Logo Exploration
vETH2 Logo Exploration
vETH2 logo
SharedStake logo for initial rebrand (two hands holding a steak)
Sharedstake Twitter banner
Initial website home page design
Refreshed logo and sticker and merch design
Sharedstake flyer design at Miami Crypto Week / Bitcoin Conference
Ultimately, the project closed itself to new deposits and went into maintenance mode after a dispute resulted in the dissolution of the founding team, concluding my role as the Design Lead.